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SPECIAL PROJECTS fall winter 2017

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Athletes constantly seek to improve and perfect their performance. Striving for perfection is also in the genetic code of rh+. Powerlogic Lab is the revolutionary R&D laboratory where rh+ studies new technologies and fabrics for technical, high-performance sportswear. The Powerlogic Lab team are dedicated to studying ways of producing garments that meet the needs of sportsmen and women, offering performance, comfort and design. Performance is a fundamental concept for rh+

and it drives us to use technological innovations when developing fabrics for our collections. All our products are rigorously tested in the most diverse and difficult conditions by pro and amateur athletes, technicians and designers. This ensures advanced, quality garments and accessories that meet the needs of modern sportspeople. Our commitment to R&D is evident in the three levels of technical content that extend across all rh+ products:

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Is the most advanced in terms of the R&D that has gone in to the tailoring, functionality and selection of fabrics. A revolution in the design and production of technical, high-performance sportswear.

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Refers to rh+ garments with a high technical content, created and developed to meet the needs of expert sportspeople. These products provide a benchmark for our market competitors.

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Identifies garments and accessories that offer essential rh+ design and technology. The rigorous design process prioritises performance and guarantees basic functionality.

Powerlogic Lab, rh+ R&D laboratory, has been studying and creating high-performance fabric for sportswear for 15 years. Innovative and high-performance Biomorphic is the very latest technology developed by rh+. With Biomorphic fabric at its heart, rh+ has also created two other special projects to enhance the collection further. Atelier is a project that brings artisanal fabric printing techniques to our Woman range, blurring the boundaries between sport and Italian fashion. The Keratin Project involves adding top quality Italian manufactured Merino wool to garments from our Man range. Using the very best quality wool fibres means being able to offer you the very best winter sportswear.

High Visibility Project

For us at rh+ color is not just an aesthetic appeal. Security is our priority. Recent studies show that the risk of road accidents is reduced significantly by wearing colored garments, that contrasting the road surface and, with reflective inserts. Starman products ensure high visibility night and day, and a touch of style: fluo camou and wide fabrics pannels with very high reflectivity in the areas more visible on the bike.

AirX Project – Polartec® Technology

AirX technology is based on the principle of optimising the use of air flow as a vehicle of heat exchange, in the most natural way possible. All rh+ AirX garments designed by the Powerlogic Lab team bear witness to just how much research and development has gone into this range. Thanks to this commitment and a winning combination of functional features, rh+ sportswear is second to none.
 
Top performance in terms of breathability and insulation thanks to Polartec® Alpha padding and Polartec® wind Pro fabric. High technology and performance garments that ensure weather resistance, water repellency, versatility with limited weight and dimensions.

SHARK PROJECT

Shark's secret relies on their skin. From there the Powerlogic Lab started to develop the new Shark clothing line in order to meet aerodynamic requirements as well as protection from the elements at the same time, and it did so in a way never explored before: thanks to advanced fabrics such as Polartec® Power Shield Pro® and Polartec® Wind Pro® that combine hydro-repellency and waterproofness with a never-met-before level of breathability, rh+ Shark line stands as a real Milestone in the new way of dressing and protect the modern high demanding cyclists.
Rain isn't an enemy anymore: you'll never look at the clouds in the same way as before...

The classic pocket layout is not great for aerodynamics and so the Powerlogic Lab had no qualms about totally redesigning the traditional system of three rear pockets. Our new design was dictated by air flow patternsand has one central raised pocket positioned where air turbulence is greatest, as the added volume helps fill the void. Side pockets are tapered downwards and are connected so that air can flow uninterrupted around the waist. Symmetry is crucial to maximise aerodynamics on a body moving through the air, so we designed side pockets which draw together – meaning they can be filled from the centre outwards.

ATELIER

THE ART OF FABRICS

Sporty and elegant rh+ style meets traditional Italian manufacturing.
The Atelier Collection reinterprets traditional Italian tailoring in extremely technical winter sports garments designed in line with contemporary trends.
 
Our Woman collection features three different styles, each one interpreting the winter sports experience in a slightly different way. Tailor highlights the female form in the same way as haute couture fashion garments. This range features top-level fabrics, such as technical pure wool and artisan printing. Contemporary is a more minimal, versatile and accessible range, with garments that are both elegant and modern. Sporty features more dynamic, performance tailoring and features technical Biomorphic fabric and decorative piping in garments that meet the needs of the most demanding female winter sports enthusiasts. These diverse ranges complement each other and all represent the brand’s sports-loving character.

KERATIN

TECHNOLOGICAL RESEARCH COMBINED WITH NATURALLY TECHNICAL FABRICS

The Keratin project grew out of technological research carried out by rh+ in collaboration with high-end wool manufacturers. Keratin is a wool protein that ensures thermal regulation and natural breathability. Our Keratin fabric is treated to become water-repellent and has a waterproof rating of 20,000mm. Garments are reinforced in certain strategic areas using Cordura Rip-Stop to ensure the fabric doesn’t tear or rub, which leads to more lightweight garments that last longer. Pure wool fibers naturally add to the performance level of this rh+ men’s collection. 

BIOMORPHIC

THE NEW TECHNICAL STANDARD IN TERMS OF PERFORMANCE

rh+ has revolutionized the world of sportswear with the creation of Biomorphic fabric, a material that sets a whole new standard in terms of comfort, ergonomics and protection.
Biomorphic technology was engineered in the Powerlogic Lab to create a fabric that allows you to enjoy winter sports to the full and in all conditions.
Thermal regulation and protection from the elements is a primary requisite for any winter sports fabric. This is provided thanks to an internal membrane and heat-sealed seams. The final bonus feature of Biomorphic fabric is its lamination, which creates a heat-shaping effect when warmed by natural body heat to ensure a perfect fit and ergonomic effect.

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